14 February 2007
ISKRA advertises Frenchmen
ISKRA started print campaign for Arma Motos, official dealer of Renault in Ukraine.
The agency was tasked with selling Renault by the fact of having “the biggest number of Frenchmen” on square meter at official dealer. In other words, by the most wide range of Renault cars at one place.
In a print layout Renault Laguna cars were shown as a powerful horse herd with 28 750 horse power .