25 April 2009

Exchange rate with benefit!

Starting May 2009 a new tv spot for Mivina promo campaign was launched by ISKRA.

Bogdan Kravchenko, ISKRA creative director:
«Idea of the commercial reflects consumers' insight at present crisis time: exchange with benefit and hard currency. In this case it is a wide range of Mivina products, empty packs of which one can change to full ones. Unfortunatelly, only during promo campaign time! We wish to have more such exchange places when you get tasty food and satisfaction. »