16 July 2009

Money – in packs!

Starting June 2009 a new promo campaign for Sorbex was launched with creative work done by ISKRA.
«The concept of promo campaign seemed unbelievable for us », - ISKRA creative team says, - «as well as for the consumers. It's hard to believe but it's a fact – in any of Sorbex pack you will find real money. So we were set a task to deliever this message as clear as possible. Besides, to show what people may really feel if get money. The story about the relation between man and money is endless. So we dedicated it - three tv spots and a poster.»