10 December 2007
ISKRA: «Airplanes for people»
In December 2007 ISKRA created concept, brandname and identity sysytem for the private company “AirCraft”, which has private-pilot schools, airplanes filling and repairs service, and hangars.
The concept of “AirCraft” brand is based on idea of closeness and availability of air service, in other words - airplanes for people. Human-looking winged machine is reflected in identity system and print campaign. The Agency made drawing posters in a style of old American ads to expose positioning as “comfortable and reasonable company”.