25 December 2007

ISKRA Supports Healthy Food

In December 2007 ISKRA created print campaign to launch a new product of subbrand “Mivina Domashnaia” – soups with natural meet and vegetables. The campaigns task was to increase attention to the absence of healthy food in conditions of shortage time which are typical for townsmen. Another task was to demonstrate new products features, which are created by “Mivina” as solution of these topical problems.

The food problem in the line of ad posters named “Office Food” is very acute for the people who spend most of their time in the office. The questions look very socially: “Again officeburger?” or “Again office-cakes?”.