4 October 2007
Ad premiere for «Mivina Domashnaya Lunch»
As a part of ad campaign, launching “Mivina Domashaya Lunch”, ISKRA developed print
ads about multifunctional benefits of a new brand.
Iryna Demidova & Bogdan Kravchenko, ISKRA Creative directors:
«In print campaign we implemented outstanding product benefits. It’s a great solution for a busy people not only for a office place, but also for cooking at home, outdoors. In other words, it’s a tasty, fast and homelike food for any lifetime. Thanks to its multipurpose characterisitics it’s a food that easily substitute traditional but complicated in cooking meals. Check table cloth as a symbol of mother’s homemade food became a key visual for all ad amterials and visually identifies the brand.”