December 01, 2014

ISKRA makes your dreams true

Description: Retail and online store chain that offers nautical gifts and salvage decor in coastal style. It targets men and women of middle class, mostly urban audience 25+, who seek unique and authentic goods.

Client's brief: To promote brand awareness and deliver brands' values through visual image that appeals to audience and reconnects with it by emotional message.

Solution: The agency developed a new print campaign in a series of posters and postcards. The idea was to show how quickly and easily you can turn into a child again and make your dreams about adventures in the underwater world, meetings with marine inhabitants, come true. Series: "Beauty and the Beast," "Snow White and the Seven Dwarfs"

Results: The campaign was launched before Christmas holidays that boosted sales 100% times.