23 march 2011
ISKRA «packed» Turkish olives, oil, cheese and nuts…
To launch a new trade mark, called Picobello and produced in Turkey, on the Holland market, design team of international branding agency ISKRA has developed identity and package design for 16 items of a new umbrella brand.
The agency has commented the artwork: «European consumer in 'picky’ enough when it comes to products of this food segment. So we were set a task, first of all, to make a new brand looking trustworthy on highly 'inhabited' market. That's why we bet on traditions, organic looking ingredients, clean production conditions. We came up with an idea of easy-to-read communication and pure design without any extra details. The whole package design look is green friendly, simple and right in its shape.»