16 april 2010

ISKRA created bonbonniere for Krupskaya Confectionary Factory

ISKRA has developed packaging design for the new brand of chocolate sweets “Cream Jelly” for Krupskaya Confectionary Factory. The task was to communicate by packaging design the unique taste of the new chocolate sweets filled with cream, fruits and jelly, and to keep Saint Petersburg style that has become identity symbol of Krupskaya Factory’s brands. Bogdan Kravchenko, Irina Demidova, ISKRA creative directors: “We set a task to stress novelty of the product and at the same time Krupskaya Factory’s adherence to traditions. Our creative solution was a stylization - bonbonniere, an elegant candy box of French origin, that was popular in Saint Petersburg at the beginning of the 20th century, before revolution. Design concept is done in retro style with accurate fruits illustration. Not vivid, but soft color scale adds nobility, cartouche and pattern reveals gifting nature of the brand.”