NEWS

9 June 2008

ISKRA welcomes to the Chocolate Vernisaz

ISKRA shoot TV commercial for prumium chocolate “Vernisaz” produced by the famous confectionery named after N.K.Krupskaya to be launched at the Russian market.

The Head of the marketing department of the confectionery named after Krupskaya Ms.Oksana Skosar: “Creative Agency ISKRA were put upon two objectives. First: it was necessary to present an unique product with the fragments of the canvases of the Russian Museum on its packings. Second: the advertisement has to reflect  brand personality - unity of the traditions of the Russian culture with the manufacturing of high quality chocolate.”

Creative directors of ISKRA Ms.Irina Demidova and Mr.Bogdan Kravchenko: “The solution of these tasks was the idea of a journey made by the main charactor tasting chocolate “Vernisaz” - to the Russian Museum. Brand is shown not only like a chocolate masterpiece but also like a “ticket” to the Russian Museum for the encounter with the arts. The commercial itself interlaces great picutres of K.Brulov, O.Kiprenski, V.Serov canvases and remarkable sounds coming from these paintings which talk with the heroine in the desolate rooms of the museum.”

For the shooting in such a complicated location as the Russian Museum a French director, sister of the famous creator of 'Leon killer', Arian Besson was invited. She justified the expectations of all the participants of the project, arriving long before the project started to absorb the atmosphere of Saint Petersburg, and then she herself created the image of the heroine, a very typical fragile Petersburg girl, and even the style of her lounge. The shooting was carried out in a very tough time restriction and also in observance of special security team that works with original paintings, for some of them are more than 200 years old.
In spite of the fact that a whole group of the museum staff, restorators, security guard, curators and climate control staff were watching each museum painting and even the “portrait of E.V.Davidov” was brought from the stock on very special conditions, the producer of Production House PSB Films who supervised the shooting, Mr.A.Kremenjutskii, said that this project was his dream.