iskra_credentials_ru_pdf [3.9 MB]
14 August 2009
Do not eat junk food!
A new commercial for Mivina Domashnaya was launched by ISKRA.
The brief was to show how harmfull street fast food could be especially in hot season, and to deliver the message anbout healthy food alternative – Mivina Domashnaya meals.
ISKRA creative team:
«We used famous wisdom: you are what you eat. That is relevant in hot season indeed. Harmfull effect that junk street fast food makes is revealed with the help of sharp metaphor showing short-life food behavior inside a person. So it’s time for the consumers to think and make right conclusions. Mivina Domashnaya ready-to-eat meals are made without preservation by «Keep all fresh” technology, that helps them to be always fresh and healthy.”
http://www.sostav.ua/news/2009/08/18/56/24196/
