iskra_credentials_ru_pdf [3.9 MB]December 01, 2014
ISKRA makes your dreams true
Description: Retail and online store chain that offers nautical gifts and salvage decor in coastal style. It targets men and women of middle class, mostly urban audience 25+, who seek unique and authentic goods.
Client's brief: To promote brand awareness and deliver brands' values through visual image that appeals to audience and reconnects with it by emotional message.
Solution: The agency developed a new print campaign in a series of posters and postcards. The idea was to show how quickly and easily you can turn into a child again and make your dreams about adventures in the underwater world, meetings with marine inhabitants, come true. Series: "Beauty and the Beast," "Snow White and the Seven Dwarfs"
Results: The campaign was launched before Christmas holidays that boosted sales 100% times.
