iskra_credentials_ru_pdf [3.9 MB]
17 April 2008
No more house cleaning headaches
At the end of March a TV campaign for Frenken BOK household goods was launched by ISKRA on the TV national channels.
The idea of the four TV commercials was to show “before” and “after” usage of house hold goods rather in a comic way than in a classical istructive tone.
The situation “before”is shown in a way of exaggerated facts which can be compared with everyday women's domestic obligations such as: dishwashing with the work of a loader, house cleaning with the shift of a long range driever, cooking with a football player and asking the husband to take the trash out with the monologue “with the wall”.
As to the situation “after” -it's a rest and fun which women can allow themselves after they quickly finished everyday housework thus saving significant time due to usage of the household goods of Freken BOK.
