NEWS

28 December 2006

ISKRA developed a new brand of fruit-and-vegetable preservation “Bon Kherson!”

Toward new year holidays ISKRA developed a new brand of fruit-and-vegetable preservation “Bon Kherson!” for Ridna Marka Corporation. Oly for two months brand concept, brand name, logotype and ladel design for 28 items were done for three group of products: fruit-and-vegetable preservations, sauces and juices.

Irina Demidova, Bogdan Kravchenko, ISKRA Creative Directors: “In brand name we put double meaning: sun of Kherson land in every fruit and vegetable and sincere wish:“ Bon appetite!” The lebel design is done in “Toscana village” graphic style that helps a new brand to stand out among similar looking competitors and to express its southern character.”
Natalya Buymister, brand manager “Bon Kherson!”: “It was a great pleasure for me to work with such a creative and enthusiastic team. ISKRA demonstrated not only highly professional approach to work but also deep personal interst in a good result. I am sure that our consumers will appriciate original design, catching brand name and a great taste of a new product. ”