NEWS

Cup of instant refreshing coffee with natural flavor for just a couple of minutes? It's easy and affordable, honestly promises an innovative product on the coffee market, Black Camel Espresso, in its advertising campaign created by ISKRA Creative Agency. To launch its new product in January 2013, Enni Foods used TV advertising, outdoor and POSM

An innovative product with a unique technology, that combines ground with instant coffee, Black Camel Espresso offeres two advantages in one cup  - high quality and high speed of making it. ISKRA was tasked to express these benefits in clear way to the cunsumers, as well as  reveal the innovation and exotic nature inherent in the product name. Irina Demidova and Bogdan Kravchenko, ISKRA: "We wanted to make informative, but at the same time relaxed ad campaign. In TVC we showed a kitchen of the future, where everything is easy and fast, as well as an exotic girl who just highlights the product name. We wanted consumers to have nice taste left as long as they saw the commercial, as if they had a cup of excellent coffee, which you always want to try again.