PORTFOLIO / PicoBello / Consumer branding

To launch a new trade mark, called Picobello and produced in Turkey, on the Holland market, design team of international branding agency ISKRA has developed identity and package design for 16 items of a new umbrella brand.

The agency has commented the artwork: «European consumer in 'picky’ enough when it comes to products of this food segment. So we were set a task, first of all, to make a new brand looking trustworthy on highly 'inhabited' market. That's why we bet on traditions, organic looking ingredients, clean production conditions. We came up with an idea of easy-to-read communication and pure design without any extra details. The whole package design look is green friendly, simple and right in its shape.»

Package design for cheese View larger image
Package design for nuts View larger image
Package design for sunflower oils View larger image
Package design for olive oil View larger image