PORTFOLIO / Infinitea / Consumer branding

Modern authenticity of Infinitea

SKRA's designers were given a task to come up with a new visual identity and package design in order to fit high price segment, reflect Asian authenticity and healthy product benefits.

The concept was created in oriental style but still interesting and appealing to the modern consumers.The idea is based on the following points: transparent, as a good tea drink, oriental and floral patterns that unite all packages in one range; little plate with tea leaves—visual element that informs about different kinds of teas. So, in other words, combination of laconic logo block, premium-looking metallic containers and oriental themes in ornaments made package design qualified as modern authenticity.