PORTFOLIO / Greek Food and Wine Fest / Consumer branding
Iskra Creative agency created visual identity and advertising support for 43rd annual Greek food and wine festival hosted by Saint Catherine Greek Orthodox Church in West Palm Beach. With a goal to share Greek culture, faith and history, the festival is an amazing family fun event for different generations. Festival has developed into a brand for over the years, but needed some modern elements and fun Greek vibe it's been missing. Iskra has come up with vivid and contemporary image of Greek dancers, using fun graphics and traditional color scheme. Simple and authentic, something that makes it great for so many years. The supporting campaign included billboards, radio and tv, social media and leaflets.