PORTFOLIO / BITE ME! / Consumer branding
is a new clothing line based in Florida that was looking for distinctive logo to hit the mark. ISKRA was asked to developed identity featuring beach surfing culture with the elements of surprise for fun seekers and tourists. The logo has a shark symbol that is perhaps the best known and most dangerous character. But it gives the brand an edgy image that is seductive to fashion lovers of all ages and walks of life. The identity with a biting cut has been applied to business cards, tags, signature and shopping bags.