4 june 2013

Paradox College Funding

Brief: Paradox College Funding exists to help families, who have not saved money for their child's education, reducing cost for college and making it more affordable. Fund seeks to dispel myths about education high cost. 

Concept: Since the word Paradox is defined as "absurd, but in reality a possible truth", ISKRA came up with an idea of optical illusions as the graphic equivalent of paradox to reveal its double meaning. Multiple boxes stand for families, students, “beehives” of problems and solutions.

Inspiration: works of Dutch graphic artist M. C. Escher.