25 May 2010
Hi-end design solution by ISKRA
ISKRA has developed brand strategy and identity system for Arsenal Audio, company that sells and installs hi-end brands, and offers complex hi-end solutions for house and office.
The client has chosen design solution that revealed its intellectual service and premium style of the brands represented in its show-rooms. According to the brief, it had to have the attributes of the house, where the company’s service is being provided. So, the logotype was created with isometric approach and grotesque font, and it has a letter A, the first in company’s name, and grapheme that resembles a house. Also company’s spelling goes through the house as a digital signal or projection. Color solution is monochrome and laconic, done in style of hi-end services and brands.