05 february 2013

ISKRA won creative service for KFC in Ukraine

ISKRA won KFC account for creative services in Ukraine

 YUM! Restaurants International Russia & CIS, international restaurant division of holding Yum! Brands Inc., that is managing fast food chains of KFC, Pizza Hut and Taco Bell, selected ISKRA Creative Agency as a strategic partner for creative services of KFC in Ukraine during 2013.

Alla Miglovets, Senior Marketing Manager YUM! Ukraine: "ISKRA Creative Agency was selected as a result of creative tender among other agencies to support launch of KFC in Ukraine. We were impressed by the style of cooperation, creativity and flexibility of its team. We believe that thanks to their creative talents and skills we will be able to launch many wonderful projects for KFC".

Irina Demidova and Bogdan Kravchenko, ISKRA: "For us it's a great win and a huge responsibility, since KFC is the third largest chain in the world of the fast food restaurants. It's a brand with its rich own history and culture that enters the market of Ukraine for the first time. Those who used to travel are aware of this brand, but most of Ukrainians still are not familiar with the restaurant and the products it offers. We'll do our best for it to get a nice and long lasting introduction. "